VITALITY'S is highly innovative Italian brand for hair care products.
VITALITY'S philosophy lies in a combination of three principles: perfect coloring, styling and spectacular maximum hair care. The products are a perfect fusion of science with nature and ensure a healthy, beautiful and vibrant hair.
Vitality's is a cosmetic brand of Italian company Farmen, which specializes in the production of professional hair cosmetics. Established in 1964, during the first years the activity is focused mainly in the field of hair sprays. In subsequent years, the field of production constantly expanding through the introduction of new professional hair products. Vitality's brand was born in 1981. The first product is a hair dye with newfound formula based on natural extracts of herbs with anti-inflammatory and refreshing effect. Due to the low ammonia content, colors of pharma do not create problems such as irritation and inflammation, even on sensitive scalps.
All of Vitality's products are guaranteed origin and quality and are produced in a single location. Farmen has a plant in Settimo Torinese, northern Italy. Its production capacity is growing and technologically improved continuously. There are also huge investments to maximize high level of product quality, maximum production efficiency, labor safety and environmental protection. Starting materials and finished products are subject to strict controls. Studied dermatologically both in university clinics and private institutes of higher expert level, and the Laboratory for Analysis and Development at the factory.
Trilogy is a unique beauty treatment for a seductive hair.
DRY HAIR? NOT VERY SHINY OR SOFT?
For women, hair is a fundamental element of seduction and plays an important role in the affirmation of personality.
ALL PRODUCTS OF THE TRILOGY LINE ARE FREE OF PARABENS AND SULPHATES AND FRIENDLY TO THE SENSITIVE SKIN.
What are SLES (Sodium laureth sulfate) : Foaming agents used in many cosmetic products for their cleaning and emulsifying properties
What are Parabens: Preservatives used for over 50 years in the cosmetic, pharmaceutical and food industries
Keratin Kontrol is a versatile treatment that can be personalised depending on the hair structure and the desired result:
Anti-frizz. For frizz-free, manageable and nourished hair
Wave and volume control. On curly hair: softens and tames curls, hair still has volume but no frizz.
On straight hair: reduces volume for less hair mass.
Smooth effect. Straight, soft, silky hair for up to 3 months!
INTENSIVE AQUA. MEDITERRANEAN SPA THERAPY.
Water is life. It fills and revives the tissues of the human body, irrigates land and plants, quenches the thirst of people and animals. Intensive Aqua products contain thermal water from Spezzano, rich in valuable trace elements beneficial to health and beauty of the hair. Pure Mediterranean thermal concentrate consists of 40% olive leaves, 30% orange leaves and 30% Clementine leaves. Each group of products corresponds to a particular hair type or specific problem of the hair and scalp.
SO NICE. CARE curly hair
Series suitable for naturally curly or curled hair, specially developed to restore the structure of the treated hair. Hydrates, tones and protects against sun damage. Facilitates combing and adds softness and shine.
Intensive products solve some main hair problems: hair loss, dry hair, every day shampooning, after-colouring care.
PROFESSIONAL STYLING EFFECT
There are no more boundaries for the creativity. With Effecto professional products one can create innovative or classic styles for everybody.
Extremely effective therapy for different hair types and conditions of the scalp.
One gets intense and lasting color brilliance, thanks to the added multivitamins, herbal extracts and essential oils. Keeps perfect condition of the scalp and hair.
Take some time for yourself and look in the mirror, realize the power of tradiation and how great is that you're a man.
Look in the mirror.
Reflection says a lot about you.
Shows who you are, who you were and who you want to be.
It is your choice to make a decision to change or improve something.
Take time specially for yourself . Take care of your look, health and comfort.
Take care of yourself.