Vitality's
VITALITY'S is highly innovative Italian brand for hair care products.
VITALITY'S philosophy lies in a combination of three principles: perfect coloring, styling and spectacular maximum hair care. The products are a perfect fusion of science with nature and ensure a healthy, beautiful and vibrant hair.
Vitality's is a cosmetic brand of Italian company Farmen, which specializes in the production of professional hair cosmetics. Established in 1964, during the first years the activity is focused mainly in the field of hair sprays. In subsequent years, the field of production constantly expanding through the introduction of new professional hair products. Vitality's brand was born in 1981. The first product is a hair dye with newfound formula based on natural extracts of herbs with anti-inflammatory and refreshing effect. Due to the low ammonia content, colors of pharma do not create problems such as irritation and inflammation, even on sensitive scalps.
All of Vitality's products are guaranteed origin and quality and are produced in a single location. Farmen has a plant in Settimo Torinese, northern Italy. Its production capacity is growing and technologically improved continuously. There are also huge investments to maximize high level of product quality, maximum production efficiency, labor safety and environmental protection. Starting materials and finished products are subject to strict controls. Studied dermatologically both in university clinics and private institutes of higher expert level, and the Laboratory for Analysis and Development at the factory.
Shaving cream
Softens the beard and prepares the skin for shaving, improving razor glide on the skin and reducing irritation and redness. Contains Aloe Vera that protects, moisturises and softens the skin. Menthol gives the skin an immediate feeling of freshness.
How to use: Apply a small amount of product on a wet brush with warm water, then apply soap and rub your face until there is a soft and dense foam. Shave.
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Beard oil
Softens the hair of the beard making it shiny and hydrated, without making it oily. Contains a blend of natural plant oils like sweet almond oil and apricot oil. The former is highly moisturising and soothing, the latter nutritious and rich in vitamins A, C and fatty acids.
How to use: after washing and drying the beard, apply 4-5 drops of product on your hands and spread it on the beard.
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After shave
Prevents irritation caused by shaving and gently moisturises the skin, leaving it soft and scented with Aloe Vera. Its moisturising and anti-inflammatory properties ensure optimal hydration of the skin and soothe any small surface inflammations caused by shaving.
How to use: take a small amount of product. Rub between the hands and apply it to the face until completely absorbed.
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Grooming cream
The cream hydrates the hair, but also provides super resistance and shine, acts as a protective barrier that protects against water loss. It tame nasty waves and curls and is ideal for giving a refined look and a glamorous finish. Its powerful antioxidant action is due to green tea, which strengthens, provides strength and vitality to the hair. A small amount of cream is heated between the palms and applied to dry hair.
Use: Take a small amount of cream and warm it in your palms. Apply on dry hair.
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Working paste
Matting effect paste for every type of hair. Ideal for creative male hairstyles. Provides a density of hair, thanks to the content of carnauba wax. Light fixation allows hair to be easily divided and shaped several times. Contains an extract of green tea with antioxidant action that strengthens, provides strength and vitality to the hair.
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Reinforcing tonic
Stimulates hair growth by giving new vitality and strength to the scalp. Based on taurine, used regularly in conjunction with the Reinforcing Shampoo, it is a truly invigorating treatment.
How to use: apply the treatment on the skin. Massage. Do not rinse.
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Hair & Body
Takes care of the cleansing of the body and hair. It is effective and practical at the same time. Gently moisturises, leaving a pleasant fragrance. Softens the skin, leaving it dry and velvety.
How to use: Apply on the skin and damp hair, and massage gently. Rinse thoroughly
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Reinforcing shampoo
Re-invigorates the hair giving new energy to the scalp. Contains taurine, an amino acid normally present in the body, that promotes a stimulating action of the hair bulb and helps extend the life cycle of the hair, making it more resistant and therefore less prone to fall.
How to use: apply on damp skin and hair. Massage. Lather and rinse. If necessary, repeat the operation.
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